Project Inception - starting off on the right track.
Written by Jon Cooper
You may be thinking about collaborating with us on your next project, here’s a little insight into setting off on the right foot, and the way we like to work.
We are aware that working with an alternate design studio can occasionally be intimidating. We are creatures of habit after all, but sometimes change is good as it brings fresh eyes and ideas. Alternatively, this could be your first time working with a design studio, either way, new is exciting!
Even though we always say no two projects are the same, they all typically begin with an email. A great start is if you could provide us with some basic information about what you're seeking, your timeframe in mind, and what your budget is. However, if you are a fast-paced business, moving quickly and don't have everything to hand, don't panic, we can help.
The “Hello”
We'll contact you right away to set up a call once we receive your email. This will give us some understanding of your project and a better sense of how we can help. Additionally, it allows you the chance to ask us any questions, so that you can get peace of mind that your project is in safe hands.
We’ll probably start with “How's the weather?”, very British of us we know.
What do you want, do you really really want?
Having a clear understanding of the project's scope and brief is crucial for us both, since it helps in budgeting and, more importantly, in planning the work. We will use our professional opinion and experience to make sure that what you are asking for is what you actually need, because sometimes these differ. We are passionate about human-centred design, which is based on the premise of uncovering the real need to solve the real problem.
If it's a full rebrand project, we'll discuss whether you require brand strategy in addition to the creative, as well as all the materials you need and items we'll provide. As we progress through the various stages of brand creation, we will also agree on the timing of when you will receive things, so thinking about your brand ‘launch’ and the journey you want to take your customers on is important.
“What’s the cost?” vs “What’s your budget?”
When we talk about money, and budgets, we’re looking to understand how to best distribute the money and time in the project. Full branding projects may require more strategic work, illustration, or asset creation like brand photography. If we have a solid idea of the budget we’re working with, we know the constraints we are designing towards.
We have worked with a broad range of briefs and budgets. Every project is different, with the same aim of achieving what is right for the brief. We’re not expensive, we’re not cheap, we’re somewhere in the middle, this allows us to always deliver great work, whilst still being competitively priced.
Ready to start working with us? Let’s chat.